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Discourage single use plastic – an initiative by Radha Regent

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On the occasion of world environment day, Hotel Radha Regent, Bengaluru (RRB) organised a campaign against single use plastic as part of their CSR activity on 4th June, 2016.

RRB conducted a campaign with all small time restaurants, eateries, fruit stalls on Neeladri Road, Electronic City, with the guidance of ELCITA.

ELCITA Sustainability Officer Subha Niranjan had briefed the hotel team members on the various day to day plastic materials and their suitable replacements, prior the campaign. All the necessary inputs with the subject and approvals for campaign were facilitated by ELCITA to carry out the event effectively.

The event was coordinated by Raghavendra S and Razaulla from RRB. 50 volunteers participated in the campaign from the hotel. The volunteers started from the hotel at 10:30 am, walked down to Wipro gate with posters of relevant messages.

The team divided into two, one batch started from Wipro gate 4 and the other started from end of neeladri road towards Wipro gate 4. The teams have targeted small-scale eateries, fruit stalls, and all other food vendors. The team educated them on the objective of the program, how to avoid plastics in the day to day life, suggestions on alternatives to single use plastics, list of vendors to supply the alternate materials, etc. We have also educated them on the approximate cost based on the input taken from the vendors. The event was quite educative to many small time vendors who were under the impression of that moving away from the plastic is not possible in their business. The team also shared pamphlets with Karnataka Government directives on ban on single use plastics.

The volunteers have finished their campaign at 1:30pm and returned to the hotel. Special lunch was organized for the volunteers for their involvement on the occasion of World Environment Day.

The communication tools used by volunteers includes a hand-written cloth banner, handheld posters relevant to World Environment Day, and statements/slogans discouraging plastics, World Environment Day.

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